Associate Business Director - OOH (Out-of-Home)

Company Overview

At WPP Media, we are the trusted growth partner for the world's leading brands. As an AI-driven media operating unit, we seamlessly bring together media, data, and world-class partnerships to deliver creative personalization at scale. Connected through our pioneering agentic marketing platform, WPP Open, and powered by Open Intelligence, we ensure our clients see exactly where, how, and why their media investment is working. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Role Purpose

We are seeking a dynamic, strategic, and forward-thinking Associate Business Director - OOH to join our team in Karachi, Pakistan. Reporting directly to the Business Director - Digital, this leadership role is critical in driving the convergence of traditional Out-of-Home (OOH) media with cutting-edge digital integrations. You will be responsible for managing high-value client portfolios, nurturing senior-level relationships, and transforming client media investments into high-performing, measurable business outcomes.

Key Responsibilities & Deliverables

Strategic Account Management & Client Relations

• Trusted Advisor: Entrench senior client relationships to position WPP Media as the principal business and media partner.
• Strategic Approach: Design, deliver, and oversee the execution of comprehensive media strategies tailored to meet the client's core business objectives.
• KPI Management: Define clear Key Performance Indicators (KPIs) and manage the rigorous quality of output presented to the client.

Financial Planning & P&L Ownership

• Commercial Accountability: Manage the account's P&L, including the precise delivery of agreed budgets and revenue targets.
• Scope of Work (SOW): Develop detailed scopes of work, demonstrating a deep understanding of financial implications, budget requirements, and account profitability.
• Fee Structure Education: Advise and educate clients on agency fee structures, managing out-of-scope projects efficiently to secure additional profitable revenue.

Team Leadership & Ecosystem Collaboration

• Cross-Functional Coordination: Coordinate resources from across the global WPP network, specialist groups, and creative agencies to meet strict client deadlines.
• Resource Allocation: Formulate annual staffing plans based on performance data and future contingencies, reviewing resource allocation quarterly.
• Stakeholder Alignment: Lead key relationships across media vendors, creative partners, and internal planning teams to synthesize digital and physical OOH strategies.

Milestones for Success

• In 3 Months: Successfully build strong internal team rapport, establish high-trust relationships with key media vendors, and ensure all operational processes are strictly compliant.
• In 6 Months: Take complete ownership of executing monthly client meetings and implement performance-improving buying changes that directly elevate client media returns.
• In 12 Months: Demonstrate advanced media negotiation skills on behalf of clients, successfully sell-in new agency initiatives, and begin developing leadership competencies for the next organizational level.

Requirements & Qualifications

Minimum Qualifications

• Experience: 8+ years of proven experience in Media Planning/Buying, with a significant track record of leading high-performing teams in a relevant media or agency field.
• Education: Master's degree in Marketing, Media Sciences, or an equivalent discipline from a reputable business school.
• Revenue Generation: Demonstrated success in driving revenue growth through emerging media opportunities and established strategic partnerships.

Core Competencies

• Storytelling & Communication: Exceptional written and verbal communication skills; a skilled storyteller capable of conveying complex marketing benefits to brands seamlessly.
• Negotiation & Numeracy: Strong organizational skills paired with robust numeracy and advanced negotiation capabilities.
• Resilience: High flexibility with the ability to thrive under pressure and manage multiple demanding deadlines simultaneously.

What We Offer & Culture

Our passion for shaping the next era of media includes investing heavily in our employees. As part of WPP Media, you will tap into a global network to pursue your passions, expand your career boundaries, and work at the absolute cutting edge of marketing and advertising technology.

We provide:

• Competitive medical, vision, and dental insurance.
• Generous paid time off (PTO) and dedicated employee mental health awareness days.
• A vibrant hybrid working model (typically 4 days a week in our Karachi office) designed to foster collaboration and creativity.

How to Apply

Interested candidates who meet the qualifications are invited to submit their application directly online.

1. Submit Online: Complete the application form and upload your resume on the official WPP Media Job Application Portal.
2. Required Documents: Please ensure your Resume/CV is attached in PDF, DOC, or DOCX format.
3. Application Details: You will be asked to provide your contact details, link your LinkedIn profile, and complete a few short background and voluntary demographic questions.

WPP Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. While we appreciate all applications received, only those candidates selected for an interview will be contacted.